Probably a bit of truth with a possible missed detail
or two. Chrysler's parts division was called Motor
Parts Division, and their TELEX address (a primitive
telephone/telegraph-based form of e-mail for all you
younger folks) was "MOPAR"...
I've seen MoPar car wax cans dating back to sometime
before 1934, and listing DeSoto as between Plymouth
and Dodge in the Chrysler hierarchy, a position it
indeed held prior to the introduction of the
Airflows...
--- Larry Jett <[email protected]> wrote:
> from the California Chrysler Products Club
> newsletter
>
> Behind the name there's a glorious history under the
> hood. It all started with a few cans of antifreeze.
> It was during the 1930's, about the time that
> Joe Louis reigned as heavyweight boxing champion of
> the world. A group called the Chrysler Activities
> Council was looking for a memorable name to put on
> the containers of coolant the corporation was
> using in its cars. Eventually they agreed upon a
> combination of the words "motor" and "parts"--Mopar.
> And a brand was born. By the 1940's, Mopar was
> making parts for government and military
> vehicles. And it was manufacturing replacement
> parts for millions of Chrysler Corporation vehicles.
>
> (the club's source of this copy was not mentioned
> but it looks old and
> authentic. L Jett....also old and authentic)
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